Design is more often than not an under valued aspect of start-ups with new entrepreneurs often looking for the cheapest option to get a logo and branding for their businesses, often allowing their limited resources to be directed elsewhere.
We don't think we are bias by seeing this is a misjudgement, after all your branding represents not only your business but also your ethics and the story of your new venture.
Remember great branding lasts a lifetime
Casestudy: M+LK Plus
An example of brilliant design and branding is our client, and BBC Apprentice Finalist, Camilla Ainsworth who has designed the M+LK Plus branding including its logo and quirkiness of 'nut milking' to sell her product.
Although it does divides opinion - you can't deny the effectiveness of the branding with its clear target audience and repetitive branding throughout all of her marketing campaigns means it is likely to take major strides in the alternative milk industry.
We love the branding and although no doubt it will evolve, it is strong and represents the brand, ethics and deep story behind the business.
Great branding will last a lifetime, some of the biggest companies in the world still has the same branding, or very similar to their very first - think of Apple!